The song was written in the midst of his own struggle with mental health.
Lauv will be donating all proceeds from the track to various mental health organizations across the world. During his Asia Tour he also donated a partial amount of ticket sales to Wellbeing Cluster PH based in the Philippines!
Watch the video shot live in concert in Manila during his largest headlining show to date:
In Lauv’s words:
“I wrote sad forever at a time when I was extremely low. I was dealing with depression and OCD but hadn’t really recognized or gotten the help I needed. While I was hesitant at first, asking for help was an important first step. Mental illness is something that is often times not apparent to the outside world. It’s an ongoing journey with ups and downs and finding stability is a process that I’m still heavily working on. This song was written in a dark place but by donating all proceeds to mental health organizations I can only hope it helps others take their first step to ask for help too.”
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