The song marks the first release from the singers highly anticipated debut album titled “How I’m feeling”, which will see him continuously rolling out singles before its release. The video, directed by Jenna Marsh (Nicki Minaj, Kanye West) sees Lauv getting pulled from reality into a digital universe. He gets trapped and loses himself to the overwhelming stimulus of a world where the internet gets brought to life.
Speaking about the meaning behind the song and video, Lauv said:
I wrote Drugs & The Internet at a time I was struggling with feelings of extreme emptiness and depression. I wrote it as a sort of self-analysis for my obsession with the way I wanted to present myself to the world – a commentary on the world we live today. It is as much self-deprecating as it is serious and sad. It flew out of me in an hour. It felt more therapeutic than any song I’d written before. As the first song off of my album “How I’m feeling”, it is the perfect entrance into the next phase of my life and music. I am more proud of this song and video than anything I have ever created in my life, and I’m so excited that it’s yours now.
Catch Lauv live on May 20th in Metro Manila at the Araneta Coliseum and on May 21st in Cebu (Waterfront Hotel)!
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